ARTIST

MANAGEMENT

An artist manager is an essential figure in the entertainment industry, responsible for guiding an artist’s career, making strategic decisions, and handling the business aspects of the music world. They work closely with artists to develop career strategies, manage financial matters, and navigate the complexities of the industry. Managers also facilitate critical connections with industry professionals, handle tour logistics, and oversee promotional efforts. Their involvement extends to providing creative direction and ensuring that an artist’s image aligns with their vision and market trends.

The importance of having an artist manager in the entertainment industry is multifaceted. Managers bring valuable expertise and industry experience to the table, allowing artists to focus on their creative work. They serve as a bridge to industry connections, offering artists a chance to collaborate and access new opportunities. Beyond this, managers provide a vital objective perspective, helping artists make informed decisions, and they play a key role in crafting and executing long-term career strategies, contributing to an artist’s sustained success. In a competitive industry where talent is abundant and the business side can be overwhelming, an artist manager is an indispensable partner in an artist’s journey to the top.

As you complete this comprehensive course, you’ll emerge well-armed with a profound understanding of artist management, poised to tackle the electrifying challenges and opportunities in the music and entertainment industry. Our program will empower you to nurture artists’ careers, expertly promote their work, and ensure their triumph in an ever-evolving and competitive landscape.

 

RISE Academy © 2023, All Rights Reserved | Privacy Policy | Cookies Policy | Terms

Sibusiso (Breeze) Shezi

Lecturer

Breeze aka Zulu Bass King is a musician who brings years of experience in studio, on radio, and on the stage to Rise Academy.
He has had tracks played on major SA radio stations, multiple music nominations, and has performed at some of South Africa’s largest music events. He’s worked with a huge array of top artists such as Nasty C, Soweto Gospel Choir, and Ladysmith Black Mambazo, just to mention a few.

He used to dance and play rugby competitively and loves to run fitness drills with our performance students to get them ready to pull off amazing stage routines.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

CHAY COOK

DIGITAL

Chay is a Public Relations practitioner who manages all of the academy’s
communications. Her role combines an enthusiasm for social media, digital
marketing, and music.
She is also on hand to help students with their marketing and PR queries by
ensuring that her door is always open, and if students are lucky there might even be
some peppermint crisp tart up for grabs since her recipe is one of the best.

JAMES VERKERK

LECTURER


James is a DJ who got his start at the age of 16. He brings his onstage energy and
enthusiasm for music to the Rise Academy classroom where he teaches students
everything they need to know about the art of DJing. He is a skilled sound engineer
with a background in recording, producing and mixing.
James also trained as a classical pianist and is an avid surfer.

CRAIG GREEN

CO-FOUNDER

With more than two decades of experience in event organising, planning and logistics, Craig knows the ins and outs of the music world. He brings an invaluable
network of industry contacts to the Rise Academy community.
In 1998, Craig began U-PARTY, an event production and management company assisting schools to raise funds through community events and socials. He holds a BComm degree from the University of the Witwatersrand and is a self- proclaimed lego aficionado.

SUE GREEN

CO-FOUNDER & MD

Sue brings her business acumen and passion for youth development to the academy, which she launched in 2015. She is a savvy consultant who is experienced in coordinating music events that attract young audiences.
Sue’s academic background in Politics, Philosophy, and Economics (PPE) piqued her interest in business ethics — a subject she ended up teaching at UCT during the final year of her Honours degree. She also loves cats and practices Jiu-jitsu.